This component includes three sub-components: (2.1) Establishing Fisheries 4Ps model; (2.2) Economic Infrastructure for Fishery Development; and (2.3) Capacity building and institutional strengthening. Project’s primary target group is small fishermen (undertaking day trips in boats of less than 18 feet and 35 feet). A total of 50,000 fisheries households will be directly reached through this component. 2,300 poor young women and men will be also supported to become entrepreneurs/staff responding to demand for products or services generated by the 4Ps model. This component will cover the overall 700 km of coast in Gwadar and Lasbela districts and all 32 current fishing landing sites.

The objective of this subcomponent is to increase the income of the fisherfolks as well as the competitiveness of the Balochistan fishery value chain by (i) increasing significantly the quality of the existing fish catch arriving at the factory door (price +5-10per cent), (ii) reducing drastically the quantity of fish lost between the catch site and the factory door (+15per cent in quantity sold), (iii) responding better to the international quality norms for export and consequently enlarge the access to market (+5per cent price); and, (iv) sustainable management of marine fisheries resources.

The approach to the fisheries sector will be holistic applying 4Ps model of value chain development to innovatively address the priorities at all levels including micro, meso and macro. The component will be operationalized through a comprehensive value chain package aimed at developing capacity of fisheries cooperatives, fisherfolks, consolidators and improving market links to the processing industry, meeting the needs in terms of infrastructure, finance and creating the enabling environment by development of Fisheries Value Chain Strategy and a comprehensive implementation manual for cooperatives. The PMU will provide support through specialized staff and in conjunction with TA consistently to build capacities of the cooperatives to take the role forward successfully in the post-project scenario.